Whirpool History

Whirlpool has been in Europe for 16 years, and in that time it has gone from an unknown name to become the leading white goods brand across Europe being the main supplier of appliances such as Fridges and freezers. Whirlpool show dedication and are committed to the loyalty of their customers and are currently taking advantage of the leadership position within the industry.

Whirpool History

Whirlpool has been in Europe for 16 years, and in that time it has gone from an unknown name to become the leading white goods brand across Europe being the main supplier of appliances such as Fridges and freezers. Whirlpool show dedication and are committed to the loyalty of their customers and are currently taking advantage of the leadership position within the industry.

Founded 1911

Upton Machine Corporation is founded in St. Joseph, Michigan, to produce electric motor-driven wringer washers. Which then forms an alliance with the Nineteen Hundred Washer Co. in 1929.

Whirlpool 1919

Gottlob Bauknecht starts small electric workshop in Taillfingen, Germany, eventually establishing his first factory in 1933. Philips acquires Bauknecht business in 1982.

Whirlpool 1943

Guido Borghi and his three sons found the Ignis company and brand in Comerio, Italy, later to be acquired by Philips in 1972 and then by Whirlpool Corporation in 1989.

Whirlpool 1950

Nineteen Hundred Corporation changes its name to the Whirlpool Corporation.

Whirlpool 1957

Whirlpool Corporation invests in Brasmotor S.A., for an equity stake in the Brazilian appliance market.

Whirlpool 1989

Whirlpool Corporation and Philips form European joint venture. Whirlpool Corporation becomes sole owner in 1991. Between 1991 and the present, Whirlpool Europe has consolidated 32 separate markets into a unified business entity.

Whirlpool 2000+

Whirlpool launches a series of design innovation concept projects: 2000, ‘Macrowave – new frontiers for the modern microwave’ features at the Milan Triennale and the Louvre, Paris; 2002, Project F, a concept design project looking at the future of laundry; 2004, in.kitchen, a visionary design project on the future of kitchen space and appliances.

Whirlpool 2005

Whirlpool Europe opens new cooking factory on its Wroclaw, Poland, manufacturing site, producing built-in hobs and ovens under the company's entire portfolio of European brands, to be distributed across all markets in Europe. The site is also home to a dishwasher factory and a refrigeration factory, a centre of technological excellence and rapid prototyping, and a chemical waste-water treatment plant.

Whirlpool 2006

In 2006, Whirlpool Corporation acquired Maytag Corporation, thus extending its existing position as the world’s leading manufacturer and marketer of major home appliances to a company with annual sales of more than $19 billion, more than 80,000 employees, and over 60 manufacturing and technology research centres around the world.

Whirlpool Refrigerator Models

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